Fashion Nova Marketing Strategy - 1958 Words

I. Introduction to Company and Competitors When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact†¦show more content†¦II. Target Market Fashion Nova targets women from teens to women in their 30’s. The reason why I don’t put a specific age range is because it varies. I could say 16-30 but there are women in their 40’s that are wearing it as well. In their website, they have described their target market as the following â€Å"The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed girl in the room. Her confidence is what truly shines, but her Fashion Nova outfit adds that extra sparkle. We strive to provide awesome service, unbeatable prices and the hottest trends† (Fashionnova.com). Income wise their target market females that vary in income and occupation, from dependent and independent college students earning from $0 - less than $20,000, to working professionals earning an income of $45,000 - $85,000. These customers are from upper-lower to middle class backgrounds and currently live in suburbs that are near major cities or urban areas near them. Their company is based on the trickle-down theory. Celebrities started wearing affordable clothes and people started to follow and believe that it was good quality which is what made th e company succeed. Their target market can live anywhere from rural to suburban to major cities as I stated previously. It all varies on what they buy. They have a large stockShow MoreRelatedEssay on Marketing Northern Verginia Community College to the World1326 Words   |  6 PagesIntroduction Northern Virginia Community College (NOVA), which is the second largest multi-campus college in the United States, provides educational services to a wide range of students from diverse backgrounds, with an international student population of 20% based on the 2011-2012 academic year. This was based on more than 76,000 students holding places in credit courses and an additional 23,000 holding places in non-credit courses, and the overall number of people involved with the college isRead MoreBusiness Strategy7730 Words   |  31 PagesNova Moda is a medium sized business, it has just opened a new outlet in Tower road Sliema, though in its first week of opening, its store traffic and sales were low. 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