The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words

The ETCHICAL Consumer Behavior - Essay Example l exhibitions of business, consumer behaviour is not static and shifts nearly continually; based upon current events, developments and culture, and a greater societal interpretation of what aspects should rank in what way. Rather than providing a purely theoretical discussion into consumer behaviour and motivations with respect to ethical and moral questions, the following analysis will consider three unique aspects of moral/ethical consumer behaviour and how they have impacted/continue to impact upon the way in which marketing and business development takes place within the current era. It is the further hope of this author that such a unit of analysis will be beneficial in seeking to understand and define the way in which ethical and moral considerations can be included within marketing approaches and how firms and business organizations can be reactive to the different needs that will be represented within this brief analysis. Firstly, before delving directly into the issue, it is necessary to understand that ethical and moral interpretations are deeply personal. Whereas it is true that a certain degree of similarity exists throughout society, the more relevant issue at hand has to do with the fact that cultural interpretation defines the way in which moral and ethical situations will be understood. Within such an understanding, the first section of this analysis will briefly engaged in an overview of the way in which culture impacts upon consumer behaviour and the manner through which different cultures will interpret ethical and moral issues and completely divergent ways (Lu et al., 2014). Similarly, the second portion of the analysis will delve directly in to the issues of ethics and morals that had been powerfully represented within a universal setting and impact upon the way in which firms engage with consumers. Naturally, these broad and overarching universal ethics and morals only represent those t hat are able to cross cultural lines and be represented

Expound deeper meanings of the movie The Strangers (2008) Essay

Expound deeper meanings of the movie The Strangers (2008) - Essay Example The review further finds that the film deviates from the usual blood and gore but focuses on being â€Å"suspenseful and brilliantly invested in silence† (par.2). Thus, obviously, the movie’s purpose is not to present the usual graphic flicks of violence and bloodshed in the name of horror but to illustrate the intricacies of human life, where the â€Å"seeming† differs from the â€Å"real.† Thus, the movie subtly portrays a hidden meaning that the house that appears to be safe hosts horrors lurking beneath the surface and the couple who seems to be so close are in fact distanced from each other. In the beginning of the movie, as the couple drives across the street, the audience views a serene, peaceful and calm neighborhood, with several houses that look quiet elegant and clean, with beautiful gardens. Thus, overall the impression one gathers is that of a safe and tranquil environment. Then the movie shows blood on the wall and a gun as the audiences list ens to a 911 report in progress. Thus, by contrasting a serene environment with the telltale signs of brutal violence, the movie reveals that there is a hidden meaning about the home and that all is not well as it seems. The movie then goes into the flashback mode, showing the events that resulted in the distress call. The couple has been to a marriage reception and they decide to take a retreat at the residence, which is the summer home of the boy’s family. Thus, for the couple there exists the presumption of safety attached to the villa. However, as the couple enters the home and takes a walk around the audience can feel a disconcerting aura around the home, which is one of the most significant elements for making it a subtle horror movie. The creepiness enhances as the film progresses, especially with the introduction of the girl, who knocks at the door, asking for Tamara. From then on, the concept of safety of the home dissipates and fear starts creeping in. Thus, the mov ie reveals that there is something hidden about the home, a lurking primeval fear below its calm and serene appearance. A while after they reach the home, James, the protagonist, proposes to Kristen, saying â€Å"I remember the first time I saw you,† which suggests that the couple have been seeing each other for a while (Bryan 2008). However, Kristen refuses. Thus, the audience receives the first hint that though they appear familiar with each other, there is something that separates them. As the movie progresses, the audience feels an undercurrent of tension that mounts between them. It becomes more pronounced when James begins to have the ice cream without waiting for his girlfriend, though he knows she will join him soon. The accompanying music in these scenes accentuates the tension between them. Subsequently, James offers the ring back to Kristen telling her, â€Å"Take it because I can’t take it back† (Bryan 2008). Kristen does not respond and keeps runnin g her fingers through her untied hair. However, when James offers her the wine bottle from which he has taken a swig, she accepts and takes herself a swig too. This gesture connotes to a personal bonding, which, in fact, does not exist between them. Thus, though both these characters act as if they are quite familiar with each other, their closeness is literally wearing off. Besides, though the couple shows certain intimacy between, their relationship does not seem mature enough to culminate into a