Start Up E Commerce Business Of Nutritional And Dietary...

OVERVIEW The company I want to start is a start-up e-commerce business that will offer an expansive line of nutritional and dietary supplements on the internet. This expansive inventory will provide customers with their dietary needs for weight loss, body building, toning and general health. The company will expand the inventory further to include fitness related items, such as apparel and specialized dietary supplements as well as accessories ranging from shaker bottles to gym bags. The company will provide a wide variety of vitamin, mineral, herbal supplements, sports nutrition, diet and energy products, and fitness products. These products are designed by our suppliers to achieve the goals of our target market who want to exceed their†¦show more content†¦In an industry that full of hype and misleading information, the business will simply be the voice of integrity, honesty and character. Our mission is simply this: Change lives through shared knowledge, support and products that support whatever phase our customers may be in, or seeking. Our services will exceed the expectations of our customers. My business’s competitive edge will be their easy-to-use website, superior customer service, and aggressive marketing tactic s. The website design will be a competitive advantage because research indicates that an easy-to-use website significantly increases sales. The design of the website will encourage purchases because it is so easy and quick to make the purchase. Too often sales are lost because of complex websites that are far from intuitive. The goal of our customer service department will be to serve the customer any way required. Customers that call in with problem/issues will be amazed at the amount of personal attention they receive and how quickly issues are not only resolved, but significantly improved. This will be a powerful asset because a happy and satisfied customer is a returning customer. Our search engine optimization plans will be effective, affordable and designed to deliver valuable traffic to the website without the hassle and confusion. It s no secret that social media has become a fully integrated element of

Chivalry is the code of conduct on which someone, in...

Chivalry is the code of conduct on which someone, in particularly the Knights, acts on honor, courage, and to protect the Queen and all women. I’m sure that we all know someone who acts on this basis and strives to make it so he gets it to where everyone else does. In today’s world we don’t call it chivalry, instead its called rules and laws, laws that keep us in line so we don’t get out of control and accidentally do something that we shouldn’t have done. I know in wrestling and every other sport we have these special rules that go for everyone on the team, we can’t do anything that will become an issue with our training. It’s kind of like in every where that we have regulations, no smoking, no drugs, no this or that, but sometimes those†¦show more content†¦Even though Sir Gawain could easily get away with not going to get his head chopped off he goes anyways. â€Å"The following November, Sir Gawain sets out to fulfill his promise to the Green Knight. For weeks, he travels alone through the cold, threatening woods of North Wales....The next day, Gawain sets out for the Green Chapel. His guide urges him not to proceed, but Gawain feels that it would be dishonorable not to fulfill his pledge.† (page 178 top of the page) I do believe the term, the hero gets the women came from Sir Gawain in Morte D’Arthur because he fought to protect the women. â€Å"‘Sir’ said Sir Gawain ‘ all these be ladies for whom I have foughten for when I was man living. And all these are those that I did battle for in righteous quarrels, and God hath given them that grace, at their great prayer, because I did battle for them for their right, that they should bring me hither unto you...’†(page 186 second paragraph) He is saying that he fought to protect the women of the valley and want to keep them safe by staying with them, I think he is a little well I can’t say it on paper, but he is a ladies type of man. Fortunately for Sir Gawain he is still acting on the code of chivalry by serving and protecting the women of the valley, lucky guy. In a way you could say we all have to follow this same code of Chivalry that the knights did way back in the Medieval days had to. Over the many years and evolution we had to change and modifyShow MoreRelatedChivalry Is Not Dead : Chivalry1781 Words   |  8 Pagesme a superhero...I’m doing it because I can take this one moment out of my day to demonstrate the archaic act of chivalry. Some say that chivalry is dead... Chivalry is not dead...chivalry is merely changed and if I have to be honest I would say that chivalry is changed for the better. The problem people have with modern day chivalry is its correlation with their definition of â€Å"chivalry†... which is...according to Webster’s dictionary, â€Å"Gallantry, courtesy and honor. The noble qualities a knight wasRead MoreChivalry Essay1802 Words   |  8 PagesHow important was chivalry in molding the cultural world of the upper classes? The word chivalry comes from the French term â€Å"chevalrie† which when literally described meant the warrior attributes of armed knights on horseback. When the word was first used it did not have many, if any, of the moral or social aspects with which were later attributed to it. Reaching the later periods of the Middle Ages there begins to be a consensus opinion on the definition of a chivalrous knight. This knight wouldRead MoreMedieval Chivalry Essay1668 Words   |  7 PagesEach different aspect of the code of chivalry held a separate role in society. Whether it be religious or barbaric, chivalry tended to hold a moral guideline among those who followed it. This moral guideline held them true to their duties to man, God, and women (Sex, Society, and Medieval Women). All of which are reflected in the three themes of Chivalry: Warrior chivalry, religious chivalry, and courtly love chivalry (Sex, Society, and Medieval Women). These three hold their individual roles, allRe ad MoreThe Code of Chivalry Essay1032 Words   |  5 Pagesmotto of chivalry is also the motto of wisdom to serve all, but love only one† (Balzac 1). During the Medieval Age, there once existed a moral system that introduced a set of conducts such as, virtues, honor, and courtly love. This was known as the Code of Chivalry. These codes where available and practiced in knights daily life. The idea of chivalry is extremely valuable to the people, that even everything a knight wore symbolized something valuable or unique. In other words, chivalry was no gameRead MoreThe Use Of Gunpowder And Firearms Triggered The Decline Of Chivalry1224 Words   |  5 PagesMilitary speaking, it is often stated that the introducing of gunpowder and firearms triggered the decline of chivalry. Richard Kaeuper, on the contrary, explains that this improved military technology â€Å"may be too abrupt, for who would not be reluctant to sign a specific, dated death warrant to mark the end of [chivalr y, which is] so persistent and so complex.†1 Moreover, it is not the first time that knights had to adapt to new military techniques. For instance, during the Hundred Year War (1337-1453)Read More The Contradiction of Chivalry and Courtly Love Essays899 Words   |  4 PagesThe Contradiction of Chivalry and Courtly Love Two conflicting disciplines are prevalent throughout Arthurian Legend; that of chivalry and that of courtly love. The ideal of each clash throughout the medieval tales, and it is impossible to interfuse the two models for society. Chivalry is a masculine code, an aggressive discipline, whereas courtly love is based upon women - their needs, wants, and desires. The consistent problem if Lancelot and Guinevere’s adulterous relationship in differentRead More The Decline of Chivalry Explored in Araby and AP Essay1211 Words   |  5 Pagesrealize that romantic gestures—in fact, that the whole chivalric view [sic] --- are, in modern times, counterproductive†. These stories, despite the differences between the two characters, clearly show that the character’s world is changing, with chivalry becoming more obsolete. â€Å"Araby† tells the story of a young boy who romanticizes over his friend’s older sister. He spends a lot of time admiring the girl from a distance. When the girl finally talks to him, she reveals she cannot go to the bazaarRead MoreEssay about Chivalry in the Middle Ages: Illusion or Reality?1922 Words   |  8 PagesThe ideals of chivalry are inextricably linked with the medieval period, and even today it is an ideal we still pay lip service to. Many historians however have questioned whether the knights and nobility of the time actually took it any more seriously than we do. Johan Huizinga described it as â€Å"a cloak for a whole world of violence and self-interest† , an â€Å"illusion of society [that] clashed with the reality of things† , and in our rather cynical age, this is probably the predominant view of theRead MoreThe Code Of Chivalry And The Fundamental Thoughts And Actions Of Human Nature1499 Words   |  6 PagesMary Gamboa English 2223 Jennifer Smith 26 November 2015 Sir Gawain†¦ Chivalric? By analyzing Sir Gawain’s attempts of following the Code of Chivalry and the fundamental thoughts and actions of human nature helps to further analyze Gawain’s character. The definition of Chivalry is the â€Å"set of values and code of conduct for the medieval knightly class† (Shatz) examining Gawain’s attempts to achieve his goal of being the perfect chivalric knight, the nature of his obstacles has to beRead More Chivalry in Sir Gawain and the Green Knight, The Knight’s Tale, and Malory’s Morte2061 Words   |  9 Pages The term â€Å"chivalry† refers to one of the most popular medieval social ideals. Indeed, this term has excited the imagination of poets and readers throughout history, and modern cultures continue to revise the chivalric ideals of past ages. However, pinpointing what the term meant within the medieval period is difficult at best. The source of this difficulty lies within the fact that there was never one consistent definition for chivalry. Indeed, the meaning of the word seems to shift between

Difference Between Digital and Traditional Painting Essay Example For Students

Difference Between Digital and Traditional Painting Essay Drawing, composition and abstraction and other aesthetics may serve to manifest the expressive and conceptual intention Of the practitioner. Paintings can be naturalistic and representational (as in a still life or painting, photographic and abstract) be loaded With narrative content, symbolism and emotion or be lattice in nature. 10 Most Popular Modern Painting Styles Abstract Art- Abstract expressionism paintings are emotionally intense and spontaneously created by the artist. It is often synonymous with action or gesture paintings that have an anarchic and rebellious feel. There is tension and high drama in their composition. Surrealism- Surrealism is a modern painting style that juxtaposes various images together to give a startling effect. The images in these paintings are often illogical and have a dream-like quality about them. Surrealist paintings emphasize the subconscious. Conceptual Art- is a modern art style where the artist believes that concept is more important than artwork Many conceptual artists believed that while they conceived the work, it is completed by the viewer. We will write a custom essay on Difference Between Digital and Traditional Painting specifically for you for only $16.38 $13.9/page Order now Pop Art- Pop Art paintings occurred as a reaction to abstract expressionism, which mid-asses British artists believed was art that was far-removed from daily life. Pop Art revolved around mundane subjects like comic books, advertising, celebrities, and other objects found in the everyday. It was a return to realism and representation in art. Photorealism. From the name itself, a photorealism painting is one that looks as legalistic as a photograph, This is done by taking a picture of the subject and then painting it. Photorealism is an art movement influenced by pop art, and it ran counter as a reaction to abstract expressionism, Unlike abstract art or conceptual art, photorealism painting has to be done by an artist who possesses advanced technical ability to capture the realism of the photograph onto canvas. Hyperthermia- Hyperthermia is an advancement of the photorealism art movement. Artists use high-resolution cameras to take photographs and paint them on canvas. Compared to photorealism, however, hyperthermia paintings eve exaggerated shadows and inanimate objects display lifelikeness, even though they do not normally possess these qualities. Hyperthermia focuses on a false super reality. Minimalism- Minimalism is an art movement that is, as expected, characterized by simplicity. Minimalist Paintings strip down the subject to its very essence. Instead of energy-filled self-expression as is the hallmark of abstract expressionism, minimalist art, on the other hand, paints only what the artist believes is necessary. Futurism- Futurism is a painting style that concerns itself with subjects like the genealogy, speed, violence, and the future of the world. It concerns itself with the depiction of mans triumph over nature. This movement rejects the establishment and praises originality. To recreate this level of emotional dynamism on canvas, futurist painting adopted the cubist style of painting where they deconstruct subjects into geometric figures to show movement. Impressionism- is one of the earliest modern painting styles that originated in Paris, Prance It is characterized by thin brushstrokes and an emphasis on the depiction of light. Impressionist artists often painted outdoors to capture unlighted and color of their subjects. In the asses, impressionist painting were considered radical because they did not paint according to the rules. Modern Impressionism- is an art movement that occurred sometime after impressionism. While impressionism retains a somewhat realistic representation of the subjects, modern impressionist artists focus on strong color. Artists employing this style have wild brush strokes and highly simplified subjects. WHAT IS DIGITAL PAINTING? Digital painting is an emerging art form in which traditional painting techniques such as, watercolors, oil, impasto, etc. Are applied using digital tools by means t a computer and software, a graphics program offering a virtual canvas and painting box with a large amount of brushes, colors and other supplies. .uab73ada99db86e306baeaa7cf0cdd580 , .uab73ada99db86e306baeaa7cf0cdd580 .postImageUrl , .uab73ada99db86e306baeaa7cf0cdd580 .centered-text-area { min-height: 80px; position: relative; } .uab73ada99db86e306baeaa7cf0cdd580 , .uab73ada99db86e306baeaa7cf0cdd580:hover , .uab73ada99db86e306baeaa7cf0cdd580:visited , .uab73ada99db86e306baeaa7cf0cdd580:active { border:0!important; } .uab73ada99db86e306baeaa7cf0cdd580 .clearfix:after { content: ""; display: table; clear: both; } .uab73ada99db86e306baeaa7cf0cdd580 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uab73ada99db86e306baeaa7cf0cdd580:active , .uab73ada99db86e306baeaa7cf0cdd580:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uab73ada99db86e306baeaa7cf0cdd580 .centered-text-area { width: 100%; position: relative ; } .uab73ada99db86e306baeaa7cf0cdd580 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uab73ada99db86e306baeaa7cf0cdd580 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uab73ada99db86e306baeaa7cf0cdd580 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uab73ada99db86e306baeaa7cf0cdd580:hover .ctaButton { background-color: #34495E!important; } .uab73ada99db86e306baeaa7cf0cdd580 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uab73ada99db86e306baeaa7cf0cdd580 .uab73ada99db86e306baeaa7cf0cdd580-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uab73ada99db86e306baeaa7cf0cdd580:after { content: ""; display: block; clear: both; } READ: An analysis of Mark Rothko's EssayTheres a wide variety of software we can use to paint digitally. Here are some: Adobe Photos, Corer, Alias Sketchbook Pro, Open Canvas, Retrace, Gimp, and many more. Below are the criteria we used to compare digital painting software: Drawing Painting Features When you are considering purchasing a digital painting software program, you should give the greatest attention to the breadth Of drawing and painting features, as well as the quality of the software. The best painting software provides a variety Of artistic features that include color palettes and composition tools. Additionally, the best digital painting software provides outstanding customization tools. It can effectively mimic the appearance of brush strokes on a canvas and provide an assortment of surface texture options to help make your digital canvas more lifelike and visually appealing. Many applications also allow you to trace images, mix colors, and add text and annotations to your paintings. Brush Selection Digital painting software should provide a large variety of tools and brushes hat imitate both wet and dry techniques. We looked for wet paint tools such as watercolors, sponges, airbrushes and oils. Dry media tools should include pens, pencils, charcoal and chalk. Some of the best painting applications even allow you to combine and create brushes to achieve a desired effect. File Compatibility The works of art you create wont be of any value if you cant view and use them in other media formats. You need software that allows you to import a wide variety of file types to your canvases to help enhance your paintings. Additionally, applications that are compatible with common software such as Photos Will let you export images in a variety Of file types to ensure that you can utilize your completed projects without any trouble. Help Support Digital painting software, like other design. Intensive software, is complex, with a broad range of tools whose operation can range from the familiar to the complex. Manufacturers should provide a variety of help resources such as a FAQ section, knowledgeable, tutorials, user forum, user manual and other self-help options.

The Area Of Below Normal Sea Surface Temperatures Continues To Expand

"The area of below normal sea surface temperatures continues to expand in the central equatorial Pacific, marking the demise of the 1997/1998 El Ni?o episode and the further evolution of La Ni?a (Cold episode) conditions. El NIA ("the girl"), the twin and opposite of more well known El No ("the boy") is now in full swing. The warm peaks--El Ni?o --were first named by South American fishermen because the warm, oxygen--and nutrient--poor water caused fish catches to plunge around Christmas time (El Ni?o is also a reference to the Christ child) in certain years. According to the National Center for Environmental Prediction, this century's previous La Ni?a's began in 1903, 1906, 1909, 1916, 1924, 1928, 1938, 1950, 1954, 1964, 1970, 1973, 1975, and 1988. During the most recent La Ni?a, in the winter of 1988-89, sea surface temperatures were about 7 degrees F below normal. La Ni?a's don't always follow El Ni?o's; since 1975, La Ni?a's have been roughly half as frequent as El Ni?o's. The researchers identified what is known and still unknown about La Ni?a and what is needed in order to issue forecasts and prepare for La Ni?a's impacts. The scientists at the meeting agreed that better ocean monitoring is needed for more accurate predictions of El Ni?o and La Ni?a.

Hester Prynne Is a Feminist Essays

Hester Prynne Is a Feminist Essays Hester Prynne Is a Feminist Paper Hester Prynne Is a Feminist Paper The Scarlet Letter can easily be audited as early feministic piece of literature. Nathaniel Hawthorne created a story that exemplifies Hester as a strong female character living with her choices, whether they were ethical or unethical (Hawthorne, 52). Hester Prynne is a feminist who refuses to accept the subordinate role of women because she has financial, emotional, and intellectual independence. Hester Prynne is comparable to a modern feminist because of her admirable actions and brave choices (suffragist). Hester reveals she is a resilient woman when she is prosecuted by the male authority and laws set down by the male population of her society. I feel her refusal to show shame or guilt at a victimless crime of passion, is an assertion of her independence in this society where womens main purpose was of procreation (Burnett). Her independence from the supporting power of a man and her own personal drive shows the power of human emotion that surpasses any historical idea of womanhood (suffragist). Hester shows that she’s a passionate woman and does not let the male authority impact her and her daughter Pearl life. Hester is comparable to a modern feminist because she feels passion for what she believes in, she does not abide to how women should act during her time, and she acts by the laws she has set up for herself. Hester Prynne shows that she is financially independent when she supports her daughter and herself by her skills (Reiss). She is coerced into being financially independent when Arthur Dimmesdale and Roger Chillilngsworth would not help support Hester and her child Pearl financially (Hawthorne, 47). She then discovers one of her talents and that supports her family by becoming seamstress (Hawthorne). I feel this shows that she does not need a man to support her and depend on; she is a strong woman figure that could do all this on her own. Hester also shows that she is independent another way, emotionally. Hester Prynee is emotionally independent, because she is not dependent on a man figure for emotional support for her problems. She shows independence in handling her own problems and emotions that stem out of these factors (Burnett). Being emotionally independent is a good quality to possess as it shows a strong-willed and independent woman who can handle herself in tough situations and Hester does show this as a quality (suffragist). For example, she has to cope going through society as a sinner and wearing the letter alone, she can not relate to anyone and does not have anyone to â€Å"lean on† for support . As shown in this qoute â€Å"But Hester Prynne, with a mind of native courage and activity, and for so long a period not merely estranged, but outlawed, from society, had habituated herself to such latitude of speculation as was altogether foreign to the clergyman. She had wandered, without rule or guidance, in a moral wilderness. . . . The scarlet letter was her passport into regions where other women dared not tread. Shame, Despair, Solitude! These had been her teachers,- stern and wild ones,- and they had made her strong, but taught her much amiss (Hawthorne, 183). She is going through all of this alone. Another example is when she is standing on the scaffold. She has to stay strong for her daughter, while the public ridicules her for her actions (Hawthorne). But she also shows characteristics for being intellectually independent. As shown in this quote â€Å"She stood apart from moral interests, yet close beside them, like a ghost that revisits the familiar fireside and can no longer make itself seen or felt, no more smile with the household joy, nor mourn with the kindred sorrow; or, should it succeed in manifesting its forbidden sympathy, awakening only terror and horrible repugnance. (Hawthorne, 88) Intellectual independence is the most important form of independence. Intellectual dependence happens when Hester starts thinking for herself (suffragist). Hester does filtering ideas of her own, and she definitely does not accept other peoples’ advice blindly. Intellectual independence means she is willing to experiment, explore and leave no stone unturned in the search for understanding (Clavaron). I feel Hester does avoid ideas that do not fit neatly into her world view. She will think through ideas herself instead of blindly accepting predigested facts from other people. For example, she never listened to Roger Chillingsworths’ suggestions, such telling the identity of her lover so that she could be judged and seen differently, then her lover would then be exposed and ridiculed. As shown in his quote â€Å"Wherefore dost thou desire it? † inquired Hester, shrinking, she hardley knew why, from this secret bond. â€Å"Why not announce thyself openly, and cast me off at once†. â€Å"I will keep thy secret, as I have his. †(Hawthorne, 68-69) Like all forms of independence, intellectual independence is personal. As Hawthorne says in this quote â€Å"She had wandered, without rule or guidance, into a moral wildern ess. Her intellect and heart had their home, as it were, in desert places, where she roamed as freely as the wild Indian in his woods. The scarlet letter was her passport into regions where other women dared not tread. Shame, Despair, Solitude! These had been her teachers stern and wild ones and they had made her strong, but taught her much amiss† (Hawthorne, 186). This shows that Hester Prynne is independent through financial, emotional, and even through intellectual independence. By being this independent she is seen as a modern day feminist when she deliberately chooses to rebel against the Puritan society in her relationship with Dimmesdale and her protection of him (Hawthorne, 68). She is a feminist who refuses to accept the subordinate role of women and has financial, emotional, and finally intellectual independence Work Cited Burnett, Paula. Hester. New Statesman Society 2 Sept. 1994: 36. Academic OneFile. Web. 20 Oct. 2010. Clavaron, Yves. Etudes francophones, postcolonial studies: Entre mesentente cordiale et strategies partagees. Neohelicon: Acta comparationis litterarum universarum 35. 2. 2008: 39+. Academic OneFile. Web. 20 Oct. 2010. Hawthorne, Nathaniel. The Scarlet Letter. United States: Modern Library, 2000. Print Hester. Publishers Weekly 256. 47. 2009: 38. Academic OneFile. Web. 20 Oct. 2010. Reiss, John. Hawthorns The Scarlet Letter. . The Explicator 53. 4. 1995: 200+. Academic OneFile. Web. 20 Oct. 2010. suffrage. (Definition). The New Dictionary of Cultural Literacy, 3rd ed. Houghton Mifflin Harcourt Publishing Company, 2002. Academic OneFile. Web. 20 Oct. 2010. suffragist. (Definition). The New Dictionary of Cultural Literacy, 3rd ed. Houghton Mifflin Harcourt Publishing Company, 2002. Academic OneFile. Web. 20 Oct. 2010.

The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words

The ETCHICAL Consumer Behavior - Essay Example l exhibitions of business, consumer behaviour is not static and shifts nearly continually; based upon current events, developments and culture, and a greater societal interpretation of what aspects should rank in what way. Rather than providing a purely theoretical discussion into consumer behaviour and motivations with respect to ethical and moral questions, the following analysis will consider three unique aspects of moral/ethical consumer behaviour and how they have impacted/continue to impact upon the way in which marketing and business development takes place within the current era. It is the further hope of this author that such a unit of analysis will be beneficial in seeking to understand and define the way in which ethical and moral considerations can be included within marketing approaches and how firms and business organizations can be reactive to the different needs that will be represented within this brief analysis. Firstly, before delving directly into the issue, it is necessary to understand that ethical and moral interpretations are deeply personal. Whereas it is true that a certain degree of similarity exists throughout society, the more relevant issue at hand has to do with the fact that cultural interpretation defines the way in which moral and ethical situations will be understood. Within such an understanding, the first section of this analysis will briefly engaged in an overview of the way in which culture impacts upon consumer behaviour and the manner through which different cultures will interpret ethical and moral issues and completely divergent ways (Lu et al., 2014). Similarly, the second portion of the analysis will delve directly in to the issues of ethics and morals that had been powerfully represented within a universal setting and impact upon the way in which firms engage with consumers. Naturally, these broad and overarching universal ethics and morals only represent those t hat are able to cross cultural lines and be represented

Expound deeper meanings of the movie The Strangers (2008) Essay

Expound deeper meanings of the movie The Strangers (2008) - Essay Example The review further finds that the film deviates from the usual blood and gore but focuses on being â€Å"suspenseful and brilliantly invested in silence† (par.2). Thus, obviously, the movie’s purpose is not to present the usual graphic flicks of violence and bloodshed in the name of horror but to illustrate the intricacies of human life, where the â€Å"seeming† differs from the â€Å"real.† Thus, the movie subtly portrays a hidden meaning that the house that appears to be safe hosts horrors lurking beneath the surface and the couple who seems to be so close are in fact distanced from each other. In the beginning of the movie, as the couple drives across the street, the audience views a serene, peaceful and calm neighborhood, with several houses that look quiet elegant and clean, with beautiful gardens. Thus, overall the impression one gathers is that of a safe and tranquil environment. Then the movie shows blood on the wall and a gun as the audiences list ens to a 911 report in progress. Thus, by contrasting a serene environment with the telltale signs of brutal violence, the movie reveals that there is a hidden meaning about the home and that all is not well as it seems. The movie then goes into the flashback mode, showing the events that resulted in the distress call. The couple has been to a marriage reception and they decide to take a retreat at the residence, which is the summer home of the boy’s family. Thus, for the couple there exists the presumption of safety attached to the villa. However, as the couple enters the home and takes a walk around the audience can feel a disconcerting aura around the home, which is one of the most significant elements for making it a subtle horror movie. The creepiness enhances as the film progresses, especially with the introduction of the girl, who knocks at the door, asking for Tamara. From then on, the concept of safety of the home dissipates and fear starts creeping in. Thus, the mov ie reveals that there is something hidden about the home, a lurking primeval fear below its calm and serene appearance. A while after they reach the home, James, the protagonist, proposes to Kristen, saying â€Å"I remember the first time I saw you,† which suggests that the couple have been seeing each other for a while (Bryan 2008). However, Kristen refuses. Thus, the audience receives the first hint that though they appear familiar with each other, there is something that separates them. As the movie progresses, the audience feels an undercurrent of tension that mounts between them. It becomes more pronounced when James begins to have the ice cream without waiting for his girlfriend, though he knows she will join him soon. The accompanying music in these scenes accentuates the tension between them. Subsequently, James offers the ring back to Kristen telling her, â€Å"Take it because I can’t take it back† (Bryan 2008). Kristen does not respond and keeps runnin g her fingers through her untied hair. However, when James offers her the wine bottle from which he has taken a swig, she accepts and takes herself a swig too. This gesture connotes to a personal bonding, which, in fact, does not exist between them. Thus, though both these characters act as if they are quite familiar with each other, their closeness is literally wearing off. Besides, though the couple shows certain intimacy between, their relationship does not seem mature enough to culminate into a